In The Lorax, Dr. Seuss introduces the "Once-ler" who cuts down the beautiful Truffula tress so that he can use their wonderful silk tufts to knit "thneeds". (A Thneed is defined as a fine thing that everyone thinks they need.)
Thneed sales are so successful that the Once-ler builds a factory and invents the Super Axe Hacker which cuts down four trees at a time. The Lorax speaks up in defense of the trees, animals, air and water that the Once-ler is destroying in pursuit of bigger and bigger profits. Finally, when the last Truffula tree is cut down, production of the Thneeds ends. Closed factories, polluted air, polluted water and an uninhabitable wasteland are all that remain on the once beautiful site. The Lorax can no longer live here, but he leaves behind a small pile of rocks on which the word "UNLESS"is inscribed.
What do YOU think the Lorax's message "UNLESS" Means?